Blog Detail

  • March 20, 2024
  • btsngcom

Kennedia Consulting Website Redesign


Kennedia Consulting is a team of professionals with the goal of creating solutions and providing professional business and admin services while creating value for all our shareholders.

Problem Statement:

Despite being a pioneer in the consulting industry, Kennedia Consulting’ website is outdated and lacks user engagement. Visitors find it difficult to navigate through the products and services, and there’s a high bounce rate indicating dissatisfaction with the user experience. The website also fails to effectively communicate the company’s values and expertise in sustainable living.


  1. Improve user experience and engagement on the website.
  2. Showcase Kennedia Consulting’ products and services in a clear and organized manner.
  3. Enhance the website’s visual appeal to reflect the company’s commitment to sustainability.
  4. Increase lead generation and conversion rates through the website.


  1. User-Centric Design: Conduct user research to understand the needs and preferences of Kennedia Consulting’ target audience. Implement a user-centric design approach focusing on intuitive navigation, clear information architecture, and responsive design to ensure optimal viewing experience across devices.
  2. Content Optimization: Revise and streamline website content to provide clear and concise information about products, services, and sustainability solutions offered by Kennedia Consulting. Incorporate compelling visuals, including high-quality images and videos, to showcase the company’s products and projects.
  3. Call-to-Action (CTA) Optimization: Implement strategic call-to-action buttons and forms across the website to encourage user engagement and lead generation. CTAs should be prominently displayed and aligned with the user’s journey, guiding them towards desired actions such as requesting a consultation or making a purchase.
  4. Social Proof and Testimonials: Incorporate customer testimonials, case studies, and success stories to build trust and credibility among website visitors. Highlight real-world examples of how Kennedia Consulting has helped individuals and businesses adopt sustainable living practices.
  5. Performance Optimization: Ensure fast loading times and smooth performance of the website by optimizing images, minifying code, and leveraging caching techniques. Prioritize mobile optimization to cater to users accessing the website on smartphones and tablets.


Following the website redesign and implementation of the above strategies, Kennedia Consulting experienced significant improvements in user engagement, lead generation, and conversion rates. The revamped website received positive feedback from both existing customers and new visitors, reflecting its enhanced usability, aesthetic appeal, and alignment with the company’s sustainability ethos. Increased online visibility and improved search engine rankings further contributed to Kennedia Consulting’ growth and market presence in the green technology industry.